LEAX goes international with fairs
LEAX has participated in more fairs than ever before during this past year of 2010. LEAX participated at four fairs in total this year compared to normally one or two fairs per year. This great increase is due to the new co-operation with
Swedish Powertrain, a corporation for international marketing and sales, which LEAX is part owner in.
The first fair for the year was in April when LEAX for the first time exhibited in South America, at the
Automec fair, in São Paulo, Brazil. The participation there was indeed of great success.
For two years ago LEAX participated and exhibited for the very first time at the prestigious
IAA Commercial Vehicles fair in Hanover, Germany. As this participation exceeded all expectations it was obvious that we would exhibit the fair also this year. Together one becomes stronger and in this case it is true when it comes to the participation with Swedish Powertrain. The collaboration resulted in a larger stand, in a good strategic position in the hall and with the possibility to offer our visitors what they wanted from our own bar. In combination with well prepared preparatory work and an active engagement in the stand we got a lot of visitors.
 Swedish Powertrain´s 50 sqm stand |
 LEAX at IAA Commercial Vehicles fair in Hanover |
“- Thanks to a mutual engagement through Swedish Powertrain, LEAX has evolved to an even greater international player with more width and can therefore offer our customers and partners an even larger variety of products. We think that it is a tremendous advantage to exhibit under the brand name of Swedish Powertrain on the international arena and will continue to do so even in the future” comments Frank Johansen, Marketing & Sales Manager of LEAX Group.
It was also a premiere participation for LEAX at the
Midest fair in Paris, France. This fair was also very interesting and worthwhile and had a good output. Finally, LEAX´s participation at
Elmia Subcontractor, in Jönköping, Sweden, was obvious as LEAX has exhibited there more or less ever since the company was founded.
According to “World Economic Forum & SEB 2010” Sweden is highest ranked regarding high growth and low risk country and ranked in second place when it comes to global competitiveness. This makes the Swedish subcontractors of high interest on the international market. The key here is to know how to use these enormous advantages that Sweden has. LEAX´s vision to continue to grow and expand internationally is stronger than ever. One of many ways is through participating at fairs and this year’s launch abroad is definitely something that will continue ahead.
For more information regarding this please contact Mr. Frank Johansen, Marketing & Sales Manager LEAX Group, e-mail: frank.johansen@leax.se, or ph. no. +46 70 564 02 05.
About LEAX:
LEAX Group is a Swedish based group with more than 400 employees. The group has factories in Köping and Falun in Sweden and furthermore in Riga and Rezekne in Latvia. LEAX Group is a contact manufacturer of mechanical and electromechanical components and subsystems for commercial vehicles- power generation and mining and construction industries. Furthermore the Group supplies consultancy services within project management, QA and environmental management. The LEAX Group turnover for 2009 was 450 MSEK.
LEAX Group is a Swedish based group with more than 400 employees. The group has factories in Köping and Falun in Sweden and furthermore in Riga and Rezekne in Latvia. LEAX Group is a contact manufacturer of mechanical and electromechanical components and subsystems for commercial vehicles- power generation and mining and construction industries. Furthermore the Group supplies consultancy services within project management, QA and environmental management. The LEAX Group turnover for 2009 was 450 MSEK.
